Sarah Caldwell Quotes

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

When I did inventions, I always thought only of the invention itself, but the kids would ask for marketing materials.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Without a doubt, what drives sales is letting people try our products.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Marketing is designed to bring people into something.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.

Marketing is a contest for people's attention.

In my experience, marketing is best when it proves the product it is supporting.

Advertising is an environmental striptease for a world of abundance.

The public don't know what they want; it's my job to tell them.

Advertising is a wonderful lubricant for business, if it's used properly.

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

Advertising moves people toward goods; merchandising moves goods toward people.

We are pushing hard to find quality advertising clients.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

I try to figure out the marketing puzzle.

Marketing is too important to be left to the marketing department.

Apple has great marketing, among the best PR and marketing in the world.