marketing success Quotes

I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.

You can market your ass off, but if your product sucks, you're dead.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

A good ad which is not run never produces sales.

Success is no longer content. It's how it sells.

Pleasing ware is half sold.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

The magic kit we developed with Idea Village is an extraordinary success in 40,000 stores across America. The TV commercial we shot for it has produced amazing results - unbelievable.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.

I'm proud to be American and very happy that women like my brand.

If your advertising goes unnoticed, everything else is academic.

When it comes to fully understanding how to strategically move all the pieces on the marketing and distribution chess board on a worldwide basis, Jeff Blake is always thinking two moves ahead and that gives Sony a true competitive edge. He is the studio's secret weapon and while he would be the first to credit his fantastic sales and marketing team, there are few executives here that deserve more credit for our successes during the past several years than Jeff.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

My husband had a clothing store in Paris, and I had his factory make specifically for me something similar to the one I was looking for. We made it in different colours, and decided to sell them in the store...and in a day, they were sold out! This sweater became later known as the "poor boy sweater" and it ended up making the cover of Elle magazine, and in a day, I became the "Queen of knit", without knowing anything about knitting!

As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.

I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar earbuds.

There is nothing quite like having your book read and truly understood. It's all the better when it's someone who knows how to go out there and sell it.

The only marketers who know what the hell they're doing are those who have worked in sales

I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.

Here in America, the big-brand collaborations kind of signify how far you've gotten. So in that sense, it's a giant kudos to us that we, within the first year, get to be the first ones to be the launchers of this Pepsi Sound Drop.

Clean coal represents a breakthrough in the marketing of coal, but not in the science of burning coal.

I'm really proud of my partnership with Pottery Barn Kids.

If someone wants to run a campaign about '90s nostalgia, it's not going to be very successful.