David Ogilvy Quotes


I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.


Citations

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963.

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David Ogilvy
David Ogilvy
  • Born: June 23, 1911
  • Died: July 21, 1999
  • Nationality: English
  • Profession: Advertising Executive

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.