William Bernbach Quotes

You gotta have a gimmick.

In advertising not to be different is virtually suicidal.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

I live by the business model that there is a better than, a less than, or a different than. Those are the three categories. I chose to be different than. The one that's different than will stand out with the proper work ethic.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Now if you go exactly where your competitors are, you're dead.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.

The more informative your advertising, the more persuasive it will be.

All I can do is try to create my own brand and have people appreciate me for that.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

In advertising, not to be different is virtual suicide.

I try to really capitalize off of what other rappers really can't do. There are opportunities that rappers I love simply can't get, because... you know... I don't have the tattoos; I have a different image.

I thought to myself, 'What can I do that Amazon can't replicate?' I wanted to do something Amazon couldn't do, and something that I absolutely loved.

A product that wants to stand out needs different treatment.

You got to have a gimmick in this got-to-have-a-gimmick world.

If you are a new, upcoming designer, you've got to think of new, cool ways to make the industry look at you. Don't just get stuck in a rut, show your clothes, and be like, 'You should like this.'

In marketing, the familiar is everything.

Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will go a long way in helping us boost U.S. sales.

I think the knock TNA had is they seemed to worry too much about what WWE was doing instead of focusing on their own.

I got a different persona than a lot of these other guys.

Everything's so, like, saturated nowadays. So if you wanna, like, make an impact, you gotta do something different. Do something new.

InMobi will play a critical role in shaping the future.

You either have to be first, best, or different.

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not.

Be the best at what you do or the only one doing it.