Thorsten Heins Quotes

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

In advertising not to be different is virtually suicidal.

In advertising, not to be different is virtual suicide.

A strategy delineates a territory in which a company seeks to be unique.

If you change the rules of the market, you can be more successful than your competitors.

You should learn from your competitor, but never copy. Copy and you die.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.

A product that wants to stand out needs different treatment.

In a commodity business, it's very hard to be smarter than your dumbest competitor.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

If you don't have a competitive advantage, don't compete.

Practically every enterprise is threatened and put on the defensive as soon as it comes into existence.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

My general premise is not about selling clothes. If that's your end goal, then all of a sudden everything looks the same, you know - you start designing by numbers.

We're learning a lot from large international competitors... As we go international, we're looking to add something unique to the market. And so when we do go international, it won't just be as a taxi service.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

You got to have a gimmick in this got-to-have-a-gimmick world.

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

I think the knock TNA had is they seemed to worry too much about what WWE was doing instead of focusing on their own.

I live by the business model that there is a better than, a less than, or a different than. Those are the three categories. I chose to be different than. The one that's different than will stand out with the proper work ethic.

In every company, differentiation is never more important than it is in times of trouble, and that's the time when everyone tends to go to the well and equalize rather than differentiate.

You either have to be first, best, or different.