Christian Cage Quotes

A product that wants to stand out needs different treatment.

In advertising not to be different is virtually suicidal.

Now if you go exactly where your competitors are, you're dead.

It's hard to build a brand, competitively, and tell people what you do as well.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

If you have a business idea that's extremely easy to copy, that can often become something of a challenge or problem.

The most interesting information I can have about a competitor is the cost.

Our look and image never change dramatically from one season to the next, so we need an edge.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff.

In any competitive environment, whether you're in sales or marketing or whatever it is, you have to know your competition, understand who they are, do intelligent analysis on them and then you have to know yourself - who you are and what you're capable of doing.

I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

My general premise is not about selling clothes. If that's your end goal, then all of a sudden everything looks the same, you know - you start designing by numbers.

We're learning a lot from large international competitors... As we go international, we're looking to add something unique to the market. And so when we do go international, it won't just be as a taxi service.

New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

You got to have a gimmick in this got-to-have-a-gimmick world.

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

Too different from other juveniles on the market to warrant its selling.

Evan Bourne is a ship that has sailed but if he wound up back at WWE, I'm imagine I'd run back to that name because of copyright ownership stuff.

I enjoy looking at other people's products and learning from them. We take all of our competitors very seriously, as you know. You have to respect Intel. But we have our own tricks up our sleeves.