Mindy Grossman Quotes

You really need a unique selling proposition, and people need to care about that unique selling proposition.

A strategy delineates a territory in which a company seeks to be unique.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

In advertising, not to be different is virtual suicide.

At HSN, the experience we create are a significant point of differentiation.

I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

You need to define yourself in the marketplace.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

I'm always asking, 'How do you give a guy a new reason to buy a polo?'

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

If you do everything that everyone else does in business, you're going to lose. The only way to really be ahead, is to 'be different'.

It's hard to build a brand, competitively, and tell people what you do as well.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

In advertising not to be different is virtually suicidal.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.

Now if you go exactly where your competitors are, you're dead.

You should learn from your competitor, but never copy. Copy and you die.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.