Differentiation Strategy Quotes

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

The most meaningful way to differentiate your company from your competition, is to do an outstanding job with information.

If you do everything that everyone else does in business, you're going to lose. The only way to really be ahead, is to 'be different'.

It's hard to find ideas that aren't picked over and harder to get real returns and differentiate yourself. We are entering a new environment. The days of big returns are gone.

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

Never ever compete on prices, instead compete on services and innovation.

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.

Every bank has to find its own DNA.

The only real way to differentiate yourself from the competition is through service.

That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more.

In advertising, not to be different is virtual suicide.

A product needs to be sufficiently innovative to distinguish itself from the pack, but not so forward thinking as to alienate the user.

You can't compete with Walmart. But you can have smaller businesses that are successful.

Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.

We compete with Dell and HP. Now, we are going to compete with Sony and Best Buy. Are we going to be like Best Buy? No. Are we going to be a small Dell? No. We are going to be uniquely Gateway.

Every business is successful exactly to the extent that it does something others cannot.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

If you want to be around in 10 years you've got to do something to differentiate yourself from the pack.