Tom Peters Quotes

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

A company doesn't have to compete with Amazon. A company can instead innovate in sectors Amazon doesn't presently care about.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

One of the things that slightly annoys me in business is that we use words like innovation. Young people often think innovation is about doing something new, but actually it's not. It's about doing something better than your competition.

At Tatas, we believe that if we are not among the top three in an industry, we should look seriously at what it would take to become one of the top three players.. or think about exiting the industry

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.

A strategy delineates a territory in which a company seeks to be unique.

When looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'

If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.

Business is war. I go out there, I want to kill the competitors. I want to make their lives miserable. I want to steal their market share. I want them to fear me and I want everyone on my team thinking we're going to win.

Most of what we've done at SurveyMonkey is create a market, which I would say is much harder than trying to enter a market that already exists. But if you get it right, it can become a great business.

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.

You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.

Management innovation is going to be the most enduring source of competitive advantage. There will be lots of rewards for firms in the vanguard.

When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

When I came into the mobile phone business, I was really the upstart who pretty much took the business, not quite by storm, but really made an impact on it quite early on. But it was from a position, really, of feeling that I was a last mover.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

We are always focused on how can we differentiate ourselves. In today's world, where people are gravitating toward experiences, it is even more important.

Firms that claim domain focus are late movers.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

If you look at the numbers from 2002 to 2016, we have consistently been market leaders. We have followed a well-articulated strategy, and our focus is to continue that strategy.

Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.