Niche Marketing Quotes

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

The term 'niche' is no longer pejorative.

Targeted marketing has existed for as long as there's been marketing.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.

It's not about creating something that eight billion people would like. It's about creating something and being able to reach the maybe, like, one million people that would like it a lot.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

People do Vine so many different ways. If you're original, then you'll get followers. There are people who do selfie Vines, people who do special effects, people who do artistic Vines. You have to find your niche and people will find it. Of course, it helps if you're 16 and if you're a handsome guy who is taking your shirt off.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.

The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.

I'm always aware of who my core audiences are and I serve that niche.

Agents run a business, and their business is their talent; some are more general and broad and can rep a little bit of everything; some are more niche. You have to be specific with who you approach and how.

I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?

Be smart about selecting your micro niches for communicating in the blogosphere.

I think I want to stick to jewelry. Perfumes are for the bigger media stars, and I think that works well for them. I don't think you have to be a big star to have a jewelry line; if something's pretty, I think people will want to buy it.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.

Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.

We've found that the more niche you are, the better off you are.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

The worse the reviews, the better for our demographic.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

Mass marketing means appealing to the masses which means appealing to the average.

Growing up in the eighties, you could go from one style in a movie to another style, and that was okay. In the nineties, you had to obey your niche. You had to follow the code and never step outside of exactly what you're doing.

I want to create a lifestyle niche for that cool girl who's really into fashion but not too obsessed with it.