Tim Ferriss Quotes

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

All you have to do is be a little bit specific, and all of a sudden, you have your own little niche and people are going to watch.

I'd rather spend money on things that improve the customer experience than on marketing.

Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

I've always been really involved in figuring out who my audience is and how to reach them.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

Working with a company like LIDS just makes sense for us. Every night, we play a song we wrote that has now become a hit and was inspired by seeing so many of our fans wearing Snapbacks. Our fans are LIDS customers, and we are excited to partner up and bring them into the Old Dominion family.

My strategy isn't just to get the biggest audience; it's to get a loyal audience.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

Mass marketing means appealing to the masses which means appealing to the average.

There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.

There are two kinds of audiences. There's the ones who were in the theaters, and the ones who are outside and we want them to come inside the theater. And, it's not the same.

You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.

I have no fans. You know what I got? Customers. And customers are your friends.

Once you make something that people enjoy then you are forced to promote it. Instead of just going right into the next project, you have to be where they need you to be and do what they need you to do.

Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

In marketing, the familiar is everything.