David Fincher Quotes

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Marketing for a film is tricky because you release stuff without context.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Across the board, Australian films need to have a lot more money spent on selling them.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

It's so much easier when you're promoting a movie that you like!

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

Sometimes, more money is spent on promotion of a film than the making of it. I don't understand that logic. The movie should run on its merit.

Marketing movies is hard.

In America, instead of making the audience come to the film, the idea seems to be for you to go to the audience. They come up with the demographics for the film and then the film is made and sold strictly to that audience.

I'm always aware of who my core audiences are and I serve that niche.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

I've been told my movies are difficult to market.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

If you can afford to advertise, you don't need to.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.