Guillermo del Toro Quotes

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

Sometimes, I feel promoting a film is a more difficult task than acting!

Marketing for a film is tricky because you release stuff without context.

If you can market smut and toilet paper, you can market movies.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

The translation of social media buzz does not really happen. Films do well through word of mouth.

I think Warner Bros. are probably some of the best people in marketing films in the world.

It's always good to promote a film on a larger scale before it's been put to test.

I've been told my movies are difficult to market.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.

Of course for many years directors have had to go on the road with their movies and promote them and I've done that since the beginning. So that's not new but the forms of it are different such as with the internet.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Smaller films that have a great run at the festivals usually result in the audience promoting the film on social media and so on.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

Marketing movies is hard.

A lot of celebrities promote their films to entertainment reporters and feel like they need to entertain them.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.