Vetrimaaran Quotes

Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

The translation of social media buzz does not really happen. Films do well through word of mouth.

We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

It's so much easier when you're promoting a movie that you like!

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

I believe filmmakers must travel with their creations long after release.

When you're battling against the minds of the studios and the money that can go into promoting larger budget films, it's very hard for a very small-budget Australian film to get a look in. You can get critically acclaimed and go to various film festivals around the world, but that doesn't necessarily mean the majority of people are going to hear about it.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

I don't think a lot of really good films get seen.

Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

Perhaps 'Big Bang' fans feel so protective of the show because it is, despite being a hit show on a big network, something of a word-of-mouth phenomenon.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

Cannes Film Festival prefers political films. We have to target certain festivals based on our films.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

If you can market smut and toilet paper, you can market movies.

Digitization has altered the nature of the film industry. Social media, especially, has become a decisive factor in determining a film's box office success.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

I think Warner Bros. are probably some of the best people in marketing films in the world.

It's always good to promote a film on a larger scale before it's been put to test.

We live in a world where people consume most of their information on the cell phones. Anyone promoting a film or TV series is well served if they can create an active social media experience. It's the reality of the modern world.

Today, you'll have a following for a film before it even hits theaters. We can reach out and touch our audience in ways that they couldn't. So it's about getting eyes, getting interest, and getting people involved.