Brian Grazer Quotes

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

When you're promoting a film it's really interesting trying to gauge what people think about it.

It's always good to promote a film on a larger scale before it's been put to test.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

It would be real nice to have some kind of bell or whistle attached to this film - it would give it a longer life. People seem to need that validation to go to a film these days.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

It's so much easier when you're promoting a movie that you like!

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Your film really needs to call audiences to theatres.

Smaller films that have a great run at the festivals usually result in the audience promoting the film on social media and so on.

It's so rare when marketing and press doesn't ruin your movie.

The translation of social media buzz does not really happen. Films do well through word of mouth.

In my Bengali films, I am involved with all the promotional activities, release date posters etc.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

It's not my job. The Weinstein company, it's their job to convince people. My job was to make the movie. That's what I did. I know what we did in France was to have the maximum screenings just to let people talk about the movie and say they enjoyed the movie.

I'm a believer in screening movies early, and using the movie itself to help sell the movie. If you can't do that, I feel like you shouldn't be releasing the movie.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

As an audience member, everyone I talk to is like, 'I'm so excited to see 'Super 8.' I'm so excited to see it.' And part of that is because of his drive to make sure that it stays hidden until the last minute.

I think when you make something that is non-mainstream and people don't have automatic way of consuming, like you don't have a big star, or a hit song or marketing money then you need to find some way to make audience aware of your film.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

I'll admit I started off getting actors to sing my compositions as a marketing strategy, to give the songs and films extra mileage.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.