When a movie is about to come out on its initial debut, there are a lot of people involved - the financiers, the studio and the producers and also, many times, the foreign distributors. So it is a time of tremendous pressure and uncertainty.
I used to buy vinyl. Today, if you do put out a record on a label, traditionally, most people are going to hear it via a leak that happens two weeks - if not two months - before it comes out. There's no real way around that.
You should not do everything in your power to make reviewers cranky before - right before they see your movie.
You start selling the movie before you make it.
There's a lot of people out there who have seen us once somewhere in a pub or heard our songs late night on radio. We'd done four years of it before we'd even released a single. It's put us in good stead.
Before the release of any film, I feel like a beginner.
You can't control it once you turn it into the label, so there's the expectation that it'll leak a week before the album comes out. That's the world we live in.
Unless the movie is about to release, I don't like to be in the limelight. Then I have no choice, but after that you have to get back.
