Joe Carnahan Quotes

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Marketing for a film is tricky because you release stuff without context.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Across the board, Australian films need to have a lot more money spent on selling them.

It's so much easier when you're promoting a movie that you like!

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

If you don't have a basic spend on marketing, there is no point releasing the film in theatres.

You've got the movie, distribution, and marketing. All are equally important, so educate yourself on how to do the best you can at each of them.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

Sometimes, I feel promoting a film is a more difficult task than acting!

When you're promoting a film it's really interesting trying to gauge what people think about it.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

If you can market smut and toilet paper, you can market movies.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

The first challenge that every writer or creator of material faces is getting through the crowd so that the person you're trying to sell it to hears the pitch and is able to respond to it.

Marketing movies is hard.

I think Warner Bros. are probably some of the best people in marketing films in the world.

Over the years, I have realized that there's more to a film's fate than just good acting and a solid script. It needs to be marketed well. It's the package that sells - the songs, action, actors, etc.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game.