Chris Claremont Quotes

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

I've always been really involved in figuring out who my audience is and how to reach them.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible.

We have to find ways to create content that folks want to see.

I have no concern with widening audience.

I don't pay attention to target audiences and therefore I often hear that I am a ratings killer, somebody who fundamentally doesn't care whether one person is watching or an entire soccer stadium.

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

Put your blog out into the world and hope that your talent will speak for itself.

Platforms - they come and go, but storytelling is forever.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Advertising is a very fundamental need, so I don't think it's going to go away.

The advertising industry needs to keep evolving.

It's so much easier when you're promoting a movie that you like!

When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.

We want to make movies with people who already have followings.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

The more content you share, the more opportunity people have to see it and engage with it.

When I decided to do 'Mary + Jane,' one of the things that I was most excited about was the demographic that we would predominantly be reaching out to, which is 12- to 25-year-old women.

FX is a network; that's their whole model, letting creators make the thing they want to make and then marketing it really well.

I think the advent of things like YouTube have made it possible for creators to tell stories cheaply and efficiently and to have a built-in audience.