Reggie Fils-Aime Quotes

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

If you're creating an entertainment site, you want the content to be the star.

I want to go create my own independent content and entertainment, in new models and in new ways, and essentially show studios and networks that people are good.

I really grew my own fan base. I started posting videos on YouTube with the help of my parents.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

I think if you create something and you get an audience for it, then the monetization part is really secondary.

I learned that lack of budget can be overcome by fan passion if you can get your content to the people who like what you do.

Here's the thing about Apple, we complain and they give us more battery life. We complain and they'll give us more stuff. Everything's beta right now. Everything's experimental. They really don't know what people want.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I'm trying to build a strong business. I want to create new stars, new shows and new products for my audience and create a legacy that outlives me. There are so many other ways I want to reach women besides doing a talk show.

It's the scale that Yahoo brings - and that user base - that I really want to build products for.

It used to be you did TV or you did film. Now it's like a media blitz.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

Social media for the majority of companies is not about helping customers or improving products.

Believe it or not, I want to keep growing my audience.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

But I've been surprised over the years. I mean, someone told me the other day that maybe 360 million people have played this game in the world. That's a lot of people.

My website, my email magazine, my blog, my books, my corporate seminars, and my public seminars all create the ability for social media to work and all build reputation and ranking.

People don't want to listen to a celebrity tweeting about their charities and shows. That's why comedy writers do well - we put out little funny ideas.

Put your blog out into the world and hope that your talent will speak for itself.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

My goal is always to make something unpredictable that feels inevitable in the end. It's getting harder to do that. Audiences are so sophisticated and so smart.

For us, creativity means thinking about the lives of our audience and how to connect with them.

The more content you share, the more opportunity people have to see it and engage with it.