Longreads embodies a lot of what we really value with Automattic and WordPress.
What's most galvanizing for me is the opportunity to be topical and relevant and entertaining. That's the holy grail.
I think finite series gives you more time to write down your journey in any show. When it's a finite series, you know the start and know your end. The writers and actors know what is going to happen, so the interest is not lost.
Putting my audience to sleep isn't what I'm going for.
Great journalism will always attract readers. The words, pictures and graphics that are the stuff of journalism have to be brilliantly packaged; they must feed the mind and move the heart.
I don't see why a book shouldn't be intellectually sound, entertaining, and fun to read. Historians who write academic history, which is unreadable, are basically wasting their time.
I am turned off when I see only formulas and symbols, and little text.
People who don't normally read make an exception for my books, possibly because they're short.
The 3D world allows you to engage even more with a film because you're somehow drawn into the landscape or the universe of that scene. Even when it's two people talking at a table, you feel like you're a third party.
The only obligation to which in advance we may hold a novel, without incurring the accusation of being arbitrary, is that it be interesting.
I'm attracted to things that are challenging and fun and interesting, and it certainly seems that audiences enjoy them as well.
My low-budget films, more than anything, taught me that you've got to create cool, likable characters and great stories because, if you don't, it doesn't matter how cool it might look - no one is going to care about it.
I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to.
The writer's object is - or should be - to hold the reader's attention.
I like movies as a viewer that challenge me to actually think rather than spoon feed everything to me.
It's hard to build community around mediocre and mundane writing.
So many people are accustomed to written information that you really have to have a few more bells and whistles in this day and age.
I don't understand the public, but I do believe the public is oversold and underrated every day. Give the people something interesting, something to chew on, I say.
The experience you're going to take the audience on is as important as the story you're trying to tell. And that experience needs to excite me so much that I am desperate to share it.
If you can tell a story well, you can move people to do something.
In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.
When you only have $15 million, you have to talk about something interesting. You can't just cut to a helicopter exploding.
'The Client List' represents everything we want to be - fresh, exciting, and original with attitude.
To be interesting, one has to provoke.
The point of what I do is that it doesn't really matter what a book or a story is as long it moves you, informs you, challenges you, entertains you, or changes you.
