Seth Godin Quotes

John Kerry spent the day reading to preschoolers ... and the kids said Kerry actually lacked warmth and failed to articulate a clear message.

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

A master performer like Bill Clinton never lost sight of the fact that as president he had to project confidence and power, but if he was speaking to a group of autoworkers he would adjust his accent and his words to fit the audience, and do the same for a group of executives.

If you want to convey a message, you must do so in an enjoyable format.

Learning how to communicate to big audiences, and how to frame a message in a way that works in a sound-bite world, that for me is very challenging.

Great communicators leave their audiences with great clarity.

There is only one excuse for a speaker's asking the attention of his audience: he must have either truth or entertainment for them.

I think improvisation is a technique and a tool. I think that even the best of them fail most of the time, and in the end, the audience is not interested in how you got there but in what you're saying. The more clearly and concisely and artistically you say it, the more effective it is.

There's a direct relationship between how difficult it is to send a message and how strongly it is received.

I think that no one, or very few, are born as good presenters. It's a skill that you learn.

Writing good ads is easy when you have something to say.

The bully pulpit is not an open microphone. You have to target it very carefully.

A campaign appearance is judged much like that of an actor. Is the performance persuasive? Not what is said, and I find that too bad.

Part of politics is redundancy. You just have to repeat things sometimes because not everyone has heard your message.

I would rather speak to 500 men that would give me their attention that to 100,000 that would not.

My basic rule is to speak slowly and simply so that my audience has an opportunity to follow and think about what I am saying.

The genius of guys like Lincoln and Reagan and FDR - the great communicator leaders - is that they're actually educators, so they understand when they use a phrase that they have to explain it, because, by definition, you won't understand it or they wouldn't need to be using it.

It's essential that you make eye contact with your audience. You've got to know what's happening out there.

I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations.

If you don't have a good case, and you don't have a good message, then shining a light on it is not going to get you very far.

I want people to hear what I have to say, and I want to be able to get a lot of points across.

I know what to say, how to say it, how to bring profile to the issues I care about and people want to listen to me.

I join a lot of others who say, as someone who is a first time candidate, you have to realize that words matter, and the things you say have a lot broader impact, and I join those who are thinking that we hope that now that Trump is the Republican nominee there's a shift toward a more thoughtful approach to how and what you communicate.

I can't recall a bad review - maybe I'm due one. But the worst thing would be if somebody said I was inaudible. Reach your audience's ears - only then can you reach their hearts.

Once you share what you're communicating with your audience, then you can make more sense of it in a subconscious way.