Roy H. Williams Quotes
Having the right message is what matters. It's not who you reach, it's what you say.
Citations
Williams, Roy H. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Bard Press, 1998.
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Roy Hollister Williams (commonly known as Dana Ballard) is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and used to live in Austin, Texas with his wife Pennie.