Design cannot rescue failed content.
The quality of what is said inevitably influences the way in which it is said, however inexperienced the writer.
What you do after you create your content is what truly counts.
Never, ever underestimate your readers. Everything you do registers.
When I wrote my first blog, I got one response. Now, I sometimes get as many as 400 responses for my posts.
The power lies with content creators now, but if you can't reach people, there's no point.
Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
You are hugely responsible for people following you. You need to work out why you are posting, what the message is, and what you are doing to these people.
I think of our readers as young, conscious people. We can't underestimate how far-reaching our content is, especially these days.
Our children are being fed a daily dosage of violence …. I know this stuff sells, but that doesn't make it right.
Having the right message is what matters. It's not who you reach, it's what you say.
Original work has no floor and no ceiling. You can reach essentially zero readers or millions.
We often get blinded by the forms in which content is produced, rather than the job that the content does.
In this fragmented world, with such short attention spans, you've got a couple of episodes to make an impression. And if you don't, you start to lose your audience in a big way.
I think my primary audience is in some sense an adult audience, because I think that will then have a knock-on effect for children.
