The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
The bully pulpit is not an open microphone. You have to target it very carefully.
Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. It isn't about slickness. Simple and clear go a long way.
What I think works for Fox News is we have a very direct form of communication.
This business of saying the same thing over and over and over again – which to a lot of Washington insiders and pundits is boring – works.
Storytelling is the most powerful way to put ideas into the world today.
Too many ads that try not to go over the reader's head end up beneath his notice.
Make sure your message is clear, yet that you are faithful to its complexity.
Word of mouth is the most effective means of communication.
Effective communication is a key factor in the success of your product.
If there is one general law of communication it is that we never communicate as effectively as we think we do.
The Republicans galvanize their base by inciting a lot of fear; they operate on a lot of mythmaking. So we have to have something compelling. We shouldn't be afraid to be bold.
Animation can explain whatever the mind of man can conceive. This facility makes it the most versatile and explicit means of communication yet devised for quick mass appreciation.
I am interested in making up a good case for distortion, as I am coming to believe it is the only way to make people see.
Learning how to communicate to big audiences, and how to frame a message in a way that works in a sound-bite world, that for me is very challenging.
This is a very noisy world, so we have to be very clear what we want them to know about us
I am convinced that great ideas that are powerfully presented can change a mind in five minutes.
The single worst campaign slogan I have ever heard, is Hillary's Clinton, "I'm with her," it means nothing. It absolutely means nothing to anybody. I mean, it's about appealing - and it says nothing about anybody's life, about the country.
If you want to get something done, there is always an alternate route other than cursing somebody and belittling them. There's always an alternate route. If you want to get any message across. Everybody has an opinion, and everybody has their own way of doing things, but the bottom line is that when you affect someone else, you should pay closer attention to how you treat people.
In the end, people are persuaded not by what we say, but by what they understand.
It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
I don't want to impress somebody, I want to move somebody. Say the most with the least.
There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.
Believe me, if Donald Trump didn't have some point that he's making, hitting home with people, he could not have come this far - as much as a showman as he may be.
The best way to send information is to wrap it up in a person.
