Sushmita Sen Quotes

The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

The way you communicate an idea is different than the way you communicate a product.

All my films have some kind of statement about something - but I have to coat it with entertainment to make it palatable. Otherwise it becomes a polemic, and people don't want to see it. If you're trying to get a message out to people, you've got to entertain them at the same time.

I want people to hear what I have to say, and I want to be able to get a lot of points across.

So many people are accustomed to written information that you really have to have a few more bells and whistles in this day and age.

Learn the art of the pitch and of messaging.

I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

I think every professor and writer is in some way an exhibitionist because his or her normal activity is a theatrical one. When you give a lesson the situation is the same as writing a book. You have to capture the attention, the complicity of your audience.

I think improvisation is a technique and a tool. I think that even the best of them fail most of the time, and in the end, the audience is not interested in how you got there but in what you're saying. The more clearly and concisely and artistically you say it, the more effective it is.

The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.

I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations.

If you don't have a good case, and you don't have a good message, then shining a light on it is not going to get you very far.

When I give a speech, I tell it like a story.

The most important thing to remember is you must know your audience.

I thoroughly believe that any man who's got anything worthwhile to say will be heard if he only says it often enough.

There are few things that will take you further in life, than your ability to make a good presentation.

It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.

Communication and communication strategy is not just part of the game - it is the game.

I know what to say, how to say it, how to bring profile to the issues I care about and people want to listen to me.

Once you get people's attention, you have a greater responsibility to tell them something of value.

There's only so much you can say to any group of players before they stop listening.

There's an infectiousness to comedy. It's meant to be shared and spread, so I feel like any message that you're talking about through the vehicle of comedy is going to get further than if you just straightforwardly said it.

I approach my interviews with the mindset of, exactly what are we selling? How can I sell it the hardest and the most effectively in the fewest words possible? And how can I make each word that I say mean as much as it possibly can? And I bring that perspective to the table because I used to focus a lot on the character that I had to play.

Yes, good presentation is a vehicle for enhancing people and policies. But if the presentation fails, we have to look beyond the wrapping and see what is actually contained in the package, to see the substance of it.