Half of what I say is meaningless; but I say it so that the other half may reach you.
The single biggest problem in communication is the illusion that it has taken place.
If we want to be heard we must speak in a language the listener can understand and on a level at which the listener is capable of operating.
I think almost every political leader is always told that the next speech they make is the most crucial one.
In politics, if you're explaining, you're loosing.
I think comedy is a good way to help people change their minds. I think that if you're laughing and getting a message across, it's a lot easier than when somebody is screaming in your face.
I'm responsible for what people see and what they hear.
Many a small thing has been made large by the right kind of advertising.
The bully pulpit is not an open microphone. You have to target it very carefully.
With rap, it's a funny thing. You can say things, and people can take 'em the way they wanna take 'em.
When you run a campaign the idea is not to appeal to pundits but to appeal to people.
When I was 13, I worked for Western Union. When the telegrams came in, I would glue them on the paper and deliver them on my bicycle.
I never stop being amazed by all the different ways of playing the guitar and making it deliver a message.
Feeding the media is like training a dog. You can't throw an entire steak at a dog to train it to sit. You have to give it little bits of steak over and over again until it learns.
People pay attention to what a President says, whether or not he pauses for emphasis in the right places. Sometimes they even read the text.
Regardless of how lyrical or rhetorically gifted they are in conveying big ideas, any candidate can do a good job of giving a speech if the goal of a speech is more than just delivering it well but achieving some end, whether it's convincing people of some issue or persuading them about you as a person.
You can never get your message across if you're always answering their [reporter's] questions.
Addressing criticism that his candidate was not accessible enough to the press:
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Communication and communication strategy is not just part of the game - it is the game.
I use a different style if I'm speaking to a big crowd; I can gin up folks pretty well. But when I'm in these town hall settings, my job is not to throw them a lot of red meat. I want to give them a sense of my thought process.
I'm kind of like a folk singer mixed with soul, but I feel like if you really are a lover of hip-hop music, make the beat banging as possible and then put the message in so that people get the honey with the medicine.
Talking to the press, you say things a little differently.
We are not diplomats but prophets, and our message is not a compromise but an ultimatum.
The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source
When I was speaking about communicating, I meant that the listener - we have to reach the listener; otherwise, of course, you're writing the piece, as I say, only for the satisfaction of seeing it on the paper for yourself, and then it ends right there.