Charles Krauthammer Quotes

Memo to White House: Calling voters stupid is not a winning strategy.

Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.

Campaigns are not for educating. They're for linking up with the public mood.

If you can’t run against a political candidate, run against his campaign manager.

Trace out also individuals in every region, inform yourself about them, seek them out, secure that in their own districts they shall canvas for you, and be, as it were, candidates in your interest.

You can't win an election unless you have a message.

I made it clear that I can run a positive campaign and do it better.

The most important political task facing the out-of-power party - the Democrats for now - is creating a villain to run against. It's certainly easier than developing some grand new ideas or policies on which to campaign.

I know how to run a nationally paced campaign.

When you have an election campaign, it has to be simple and something everybody can relate to.

There are three opportunities that you have during a general election campaign where you can substantially move the needle of public opinion. One, is your convention speech; two, are the base; three, is the selection of your vice president.

I'm not sure a candidate ever feels his message is getting out.

What is the primary purpose of a political leader? To build a majority. If voters care about parking lots, then talk about parking lots.

Review" is a great word in politics. It will last you almost an entire election cycle if you play it right.

The tactics and strategy of every Presidential election campaign is most influenced by the previous Presidential election.

You can't win an election with money alone.

How a candidate runs shapes how a president governs.

Campaigns are about adjustments.

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

Influencing voters is the crux of all poll campaigns.

It's about grass-roots campaigning, meeting voters face-to-face, and above all, listening to what they have to say.

Democrats are very good at governing. When it comes to messaging, I'm not too sure about.

I think you have to be careful. You have to know exactly what is going to resonate with voters. And you can't get ahead of that. You have to be very careful with your approach.

Simply because you're a Democrat doesn't mean you can't speak to these issues in language that appeals to voters, particularly independent voters.

One of the reasons a strategist never sits in a stadium and gets caught up in the crowds - and never sits watching a debate in person - is because the vast majority of American voters watch these political events on television.