Scott McCallum Quotes

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

You can't win an election unless you have a message.

I made it clear that I can run a positive campaign and do it better.

If our message reaches the kitchen tables, we are in good shape.

I had this notion that I could convince people who were skeptical of national Democrats to vote for me because I could bring home the bacon, or because I could find some personal pitch to them.

With 500 channels and the Internet available, you'd think a candidate could get the word out.

As the Republican nominee, it was Romney's job to find a way to speak to some of those groups of voters and offer practical solutions to their difficulties that both resonated with them and sounded plausible to them.

It does no good to be a conservative if you can't sell a conservative message in a general election.

How can you challenge an incumbent and not be divisive?

You can't win an election with money alone.

I think I had a superb campaign team. And I know it's always expected that if you lose, people point to the campaign team and say, 'Gee, they didn't do their job well.' If you win, they're all brilliant. And the team, in my view, did a superb job.

We need candidates who are able to reach out to young voters, women voters.

I know what it takes to win. I know a general election is going to come down to not only Republican voters but my ability to connect with independent and women voters.

We're running in a primary election. What do you do? You go out and seek support. When you're getting support, that's good. When you're not getting support, that's bad.

Every dollar not spent is another dollar you have to reach the voters and convey a message.

Nobody understood better than Mr. Lincoln the obvious truth that in politics it does not suffice merely to nominate candidates. Something must also be done to elect them.

It's a very tough thing to run for office, but it's also the way the American people get to know you.

There is literally no such thing as an idea that cannot be expressed well and articulately to today's voters in 30 seconds.

Campaigns are not for educating. They're for linking up with the public mood.

You should be strenuous in seeing as many people as possible every day of every possible class and order, for from the mere numbers of these you can make a guess of the amount of support you will get on the balloting

I did not see my job as Press Secretary as to help the press. My job was to help get Tony Brown and the Labour Party elected.

The Republicans need to work on registration and getting out their vote and their early voters and absentees. Grassroots stuff.

Our universal message of access to economic opportunity resonates with the ironworker in northeastern Ohio and the immigrant in South Florida. And we sometimes have a relationship deficit with our voters, because we're not communicating that message.

Anybody that's been in an election, you're always looking to get the upper hand.

It's about going to where your voters are.