Alan Wilson Quotes
It does no good to be a conservative if you can't sell a conservative message in a general election.
Topics
Campaign Strategy
Good
Political Ideology
Conservative Values
General Election
Conservative Ideology
Election Strategy
Electoral Outreach
Electoral Success
Electoral Tactics
Ideological Platform
Message Resonance
Political Campaigning
Political Messaging
Voter Appeal
Voter Engagement
Voter Outreach
Citations
Wilson, Alan. Quoted in "Wilson and Lord Head to Runoff in SC Attorney General Race." The State, McClatchy, 15 Jun. 2010.
Related Quotes
While this is generally true, there have been times where one candidate has been so unattractive, corrupt, or unsavory -- or was closely alighted with such an unpopular figure --that the opponent won without a message just concentrating on the negative aspects of the opponent.
Alan McCrory Wilson is an American lawyer and politician, currently serving his third term as the 51st Attorney General of South Carolina. He is a member of the Republican Party.