Political Messaging Quotes

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign

The average voter has to hear a point seven times before it registers.

I think that there was a lot of undisclosed money that came into South Dakota, driving a message to paint me as a Washington partisan, which I don't believe that I am, but it was a message that resonated, after pounding it away for a number of weeks.

I really think that music itself, being one of the greatest possible vehicles for mass communication, should be probed to its extremes, to see how effective it can actually become, which is one of the reasons why I became also interested in presenting political points of view.

Democrats are very good at governing. When it comes to messaging, I'm not too sure about.

That's the whole point of good propaganda. You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything.

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

I'm not a Trump fan, to put it mildly, but I think there's a power to simplicity. When Trump was running, people knew exactly what he stood for and what he was going to do as President.

Democrats fell in love with the idea that winning elections was a matter of talking to voters about the one issue we think impacts them, instead of our plan to move the country forward as a whole.

WARNING: POLITICAL ADVERTISING CAN LEGALLY DISTORT THE TRUTH.

The media has for us a fundamental priority because it is a weapon for the ideological struggle and a weapon to express to the people the hope that we all have.

To make blatant racial appeals or just blatant appeals only targeted to the LGBTQ+ community, I didn't think that that was a winning formula, and it's also inconsistent with who I am.

Our message of strengthening the middle class, working people, we just didn't penetrate well enough and we didn't have the kind of turn out that we really needed or expected.

In a campaign, impressions can be much more important than facts and debate.

I expect the Republicans will enjoy a large bounce out of their convention. They're here wrapping themselves in the 9/11 flag, which I think is inappropriate in many ways, but it's their choice.

Donald Trump among wishy-washy people, who decide one day they want him, and they want his endorsement, they support him, and the next day they don't. It's much better for him to take the message directly to the people.

According to the recent polls, Bush has a slight lead over John Kerry. So today, Bush hung a banner over the White House saying, 'Mission Accomplished.'

Our universal message of access to economic opportunity resonates with the ironworker in northeastern Ohio and the immigrant in South Florida. And we sometimes have a relationship deficit with our voters, because we're not communicating that message.

Memo to White House: Calling voters stupid is not a winning strategy.

I think Democrats are always challenged to have a unified message, and it's in part because our strength is our diversity as a party, but our weakness is also the fact that because we're so diverse, we have a hard time getting on one page on message.

It really does seem that the Democrat's problem isn't that they're calling for timetables - it's that they're calling them 'timetables'. You're up against Bush and the Republicans - you've got to bring some zing. Don't call them timetables - call them 'Patriot Dates', 'Freedom Deadlines'... 'Glory Goals'.

Much like the Tea Party, Occupy Wall Street's message has gotten wrapped up in stereotypes. The Tea Party was weighed down by the birther movement, and Occupy Wall Street has gotten looped in with hippie culture.

One of the most overused phrases in political commentary is that someone is running a 'negative' campaign filled with 'attack' ads.

Political art expresses the cliches you agree with, unlike propaganda, which expresses the cliches you don't.