KATHLEEN HALL JAMIESON


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The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.


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Kathleen Hall Jamieson
Kathleen Hall Jamieson
  • Born: November 24, 1946
  • Nationality: American
  • Profession:

Kathleen Hall Jamieson is an American professor of communication and the director of the Annenberg Public Policy Center at the University of Pennsylvania. She co-founded FactCheck.org, and she is an author, most recently of Cyberwar.