SIGURD S. LARMON

(Sigurd Stanton Larmon)


Popular Quotes

Sigurd S. Larmon

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign
0  
Citation

This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.

Sigurd S. Larmon

During the last 20 years the advent of radio changed all the old rules of political campaigning. Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign. Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.”
0  
Citation
Sigurd S. Larmon

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.
0  
Citation
Sigurd S. Larmon

Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.
0  
Citation

This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.

All Quotes
No Photo Available
  • Born: July 21, 1891
  • Died: January 7, 1987
  • Nationality:
  • Profession:
Biography

Sigurd S. Larmon, was chairman of Young & Rubicam from 1944 to 1962 and was a leading figure in advertising. Young & Rubicam, now the largest independent advertising agency in the United States, was founded in 1923 in Philadelphia by Raymond Rubicam and John Orr Young, who moved it to New York in 1926. Mr. Larmon joined the agency in 1929, became its president in 1942 and chairman in 1944. He guided the agency from the era of print and radio advertising into the television age. He increased the number of employees at the agency to 2,736, from 652. Under his management, the agency's billings grew to $280 million in 1962, from $40 million in 1942.