Sigurd S. Larmon Quotes
During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign
This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.
Sigurd S. Larmon. 1892-1987, President of Young & Rubicam Advertising Agency, Letter to his friend, Dwight D. Eisenhower, 1952, Quotation Contributed by Bernard Benjamin Yamron from his Brown University 1995 PhD Dissertation, From Whistle-Stops to Polispots: Political Advertising and Presidential Politics in the United States, 1948-1980
Sourced by: Eigen's Political and Historical Quotations
This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.
Haldeman was then an advertising executive nat J. Walter Thompson
Ailes was the inventor of the "Video News Release", a deceptive practice which was so successful that politicians of all political stripes started using it. Then government agencies started promoting their programs using it. But soon private corporations adopted Ailes technique and made the Video News Release a mainstream advertising and public relations technique and by 1990, it had lost all ethical taints and was used throughout the world with very little of the old moral and ethical compunctions or stigma.
_0_PostageStamp_47x47.jpg "Chairman of the Joint Chiefs of Staff Navy Adm. Mike Mullen gives an interview to John Dickerson during the CBS news program Face the Nation in Washington, D.C., July 5, 2009. During the interview, Mullen discussed the wars in Iraq and Afghanistan, North Korea's recent missile tests and his recent visit to Russia. (DoD photo by Mass Communication Specialist 1st Class Chad J. McNeeley, U.S. Navy/Released)"){kind=small}
See {583344} for Dewey's famous reply.
Sigurd S. Larmon, was chairman of Young & Rubicam from 1944 to 1962 and was a leading figure in advertising. Young & Rubicam, now the largest independent advertising agency in the United States, was founded in 1923 in Philadelphia by Raymond Rubicam and John Orr Young, who moved it to New York in 1926. Mr. Larmon joined the agency in 1929, became its president in 1942 and chairman in 1944. He guided the agency from the era of print and radio advertising into the television age. He increased the number of employees at the agency to 2,736, from 652. Under his management, the agency's billings grew to $280 million in 1962, from $40 million in 1942.
