Targeted Messaging Quotes

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign

I think that there was a lot of undisclosed money that came into South Dakota, driving a message to paint me as a Washington partisan, which I don't believe that I am, but it was a message that resonated, after pounding it away for a number of weeks.

The way elections are won in Minnesota is by talking to people and sharing what's on their minds. It sounds so simple, but it really is the thing that works.

Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

What I think works for Fox News is we have a very direct form of communication.

Democrats fell in love with the idea that winning elections was a matter of talking to voters about the one issue we think impacts them, instead of our plan to move the country forward as a whole.

This could be a close election. I can pretty much tell which states are going to be close. If you would start two or three weeks before Election Day and saturate those critical states with [TV Advertising] spots, it could swing the election.

If you're a Texas Supreme Court Justice hopscotching across 254 counties, trying to tattoo your name onto the noggins of millions of voters, you must find creative ways to raise visibility and build awareness. Twitter, Facebook, etc. are low-cost but high-yield ways to leverage the support of key influencers and opinion leaders.

In a national campaign you are driven to negativism.

If we run the campaign that we plan on running, we think we're going to win.

The Internet has made it much more effective and cheaper to spread propaganda.

The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source

I think film promotion has become really important in today's time. PM Narendra Modi also felt the need to do campaigning. If he doesn't do that, then nobody will give vote to him.

The secret to modern propaganda is to simplify and repeat.

I want to make a film that can reach as many as possible so I want to talk in a language which I can easily communicate with.

You sell your candidates and your programs the way a business sells its products.

The world of campaign consulting is full of hype. It is designed to offer those desperate for an edge on their opponent the promise of a silver bullet and a consultancy willing to go to any lengths - including all those things you'd like to do but can't - in order to win.

The time has come for political campaigning, its techniques and strategies, to move out of the dark ages and into the brave new world of the omnipresent eye,

When I tweet, I'm mostly preaching to the choir.

For us, creativity means thinking about the lives of our audience and how to connect with them.

People spend money on negative campaigning because it works.

Well, I would never admit to copying Karl Rove's play book, but there's no doubt that what the Bush people did in 2004 was impressive. They had neighbors talking to neighbors. They did a remarkable job increasing Republican turnout in states like Ohio and Florida.

In the 1972 election campaign the citizen would be the victim of the most sophisticated sales blizzard ever inflicted on any voting population anywhere.

To win [elections] in this country these days you've got to campaign down to a 13-year-old's level of mental development.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.