Media Coverage Quotes
Hanna, managing William McKinley’s Presidential Campaign against William Jennings Bryan, outspent is opponents by a factor of ten to one. Few understood that at the time or the profound effect that money could play in national politics. Hanna was a political strategist far ahead of his time.
Abe Rosenthal, statement to a reporter who he fired for having an affair with a politician, and continuing to cover his politics. There are multiple variations of this quote in circulation – this seems to be the most accurate.
Grant had ordered Sherman to start a diversionary attack and then pull back. They both knew that the newspapers would describe Sherman’s efforts as a failure, and Grant was apologetic that Sherman would get some bad press.
This was the first time that an American President was “sold’ to the voters in the same way that consumer goods were marketed to the public. Within 20 year, all presidential campaigns have been used these merchandising techniques.