Campaign Planning Quotes

There are many elements to a campaign. Leadership is number one. Everything else is number two.

During the last 20 years the advent of radio changed all the old rules of political campaigning( Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign

The tactics and strategy of every Presidential election campaign is most influenced by the previous Presidential election.

Human affairs are governed by such a variety of whimsical circumstances, that we should always be prepared to stand the shock of that disappointment which the best concerted measures are constantly subject to.

You can't be the candidate and the campaign manager.

I never had a political thought in my life until they asked me to join the Richard Nixon Presidential Campaign.

I have my chops in organizing, and I know how to create political space through movement building.

During the last 20 years the advent of radio changed all the old rules of political campaigning. Now the successful advent of television, available for the first time this year in a presidential campaign, must again influence the planning of the campaign. Television, with its triple advantages of sight, sound and motion, can make or break a candidate, a party or a platform. In my opinion television must not be considered as supplementary media but as the heart of your program to “win friends and influence people.”

In a campaign against more than one state or army, it is more fruitful to concentrate first against the weaker partner than to attempt the overthrow of the stronger in the belief that the latter's defeat will automatically involve the collapse of the others.

You don't let the other side define the campaign.

Never look past the next election, because if you do, you may not get past the next election.

It is a simple reality that even as he [President Barack Obama] is a candidate for reelection, he continues to be President of the United States, and the demands of the job restrict his capacity in some instances to focus entirely on the campaign. He simply cannot do that. So he and we carefully allocate his time working with the campaign.

Thus, if there is anyone who is confident that he can advise me as to the best advantage of the state in this campaign which I am about to conduct, let him not refuse his services to the state, but come with me into Macedonia. I will furnish him with his sea-passage, with a horse, a tent, and even travel-funds. If anyone is reluctant to do this and prefers the leisure of the city to the hardships of campaigning, let him not steer the ship from on shore.

Here's what I know about political campaigns: no matter what you map out at the beginning, it's always different at the end.

One of the problems we saw in the last presidential election in our party is that our nominee, while winning the election, which we ought never to forget, often lost sight of the difference between strategy and tactics.

And that was always our plan. Do well in the first three states, and then compete and have a very strong night on Super Tuesday. I think we're ideally positioned to do exactly that.

Moving forward, I will be committed to building a stronger team so that the GOP can compete and win statewide in 2018, including the possibility of being a candidate in that cycle.

Not only military leaders are sometimes guilty of designing a war as if it were a bridge that only spans half a river, civilian leaders may initiate military campaigns without being troubled by the fact that they have no plan to bring their war to a close.

Somebody is going to have to do fancy footwork to make sure Elizabeth and John Edwards get their prime-time shot .

I never went on TV one time during the campaign. Not once. You know why? Because politics is war. General Sherman would never have gone on TV to tell everyone his plans. I'd never tip my hand to the other side.

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

If we had known we were going to win control of the Senate, we'd have run better candidates.

There is nothing more common than to find considerations of supply affecting the strategic lines of a campaign and a war.

The Russians didn't tell Hillary Clinton to ignore Wisconsin and Michigan, OK?