Jeff Zucker Quotes

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

It's not enough just to put great television shows out anymore.

In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

For SpringHill, it's always important that the content find the right platform, not the other way around.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

In Vice, I saw all of it in one. I saw a studio. I saw a content creator. I saw an agency. I saw a distributor. We want to learn from them. They're talking to a generation we're struggling to connect to as an industry.

I think giving great content out to people is critical, and exclusive, cool content they've never seen before is the best way to go.

Content marketing is the only marketing left

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

It's a good time to be in the content business though, the branded content business.

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.

Everyone talks about discovery, but I really believe that great content finds its audience.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

If you wanna compete, you've got to get into the original content game.

At Yahoo, we were one of the early proponents of the power of content showcased through new media. SnagFilms, with its large library and breadth of digital distribution, can help shape this next phase, bringing great stories to broad new audiences.

One of the hardest things to do when you launch a channel is find a voice.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.