Richard Edelman Quotes

We are pushing hard to find quality advertising clients.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

The market for local advertising is in the billions.

All media owners want to attract advertising revenue. Google is no different.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

Advertising in the past has been predicated on a mass market and a captive audience.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.

Critics say Internet advertising suffers from limitless inventory, which depresses prices. These exclusive front-page sponsorships are not limitless. If HBO doesn't move quickly enough, Showtime can buy out Gawker and Jezebel for the key fall TV season. On any individual day, there isn't room for both of them; and that's healthy.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

A magazine is simply a device to induce people to read advertising.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

Millennials don't want to be bombarded by ads. But what is so interesting to me, though, is how willingly they accept native content. Or native advertising - it's not even native content.

Yahoo! is the only company with both scale and leadership in branded and search advertising.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

Television is a service, but it's also a business.

Video will drive the share-shift in advertising.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

Whether we like it or not, we will have to resort to the use of television spots.