Jason Calacanis Quotes

Blog-based businesses have lower cost structures and are more 'authentic,' and as a result are drawing larger shares of ad budgets.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Facebook done a great job of monetizing social.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

The Web is going to capture an increasing share of people's attention, and billions of dollars are going to flow in. What Web 2.0 is about is harnessing those dollars in highly leverageable ways.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

I started my blog back in 2009 because every Internet business and marketing seminar I watched at the time told me I had to. I had been trying to get a business started selling dating and life advice and was struggling.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I've never done much to try to build an audience.

If you have a food blog and want to connect with a bigger audience, Nom is for you.

I think, by this point, almost everything on YouTube has some ad or another.

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

I think if you create something and you get an audience for it, then the monetization part is really secondary.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.

We use social media as an adjunct to my total media/market outreach.

The future of advertising is the Internet.

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

If folks focus in on a niche and own it, there is a good chance they could make half a living from blogging.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.

There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.