Jon Feltheimer Quotes

For SpringHill, it's always important that the content find the right platform, not the other way around.

One of the hardest things to do when you launch a channel is find a voice.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

It's not enough just to put great television shows out anymore.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

Instagram is a place for businesses to build their business.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

We have to find ways to create content that folks want to see.

What you do after you create your content is what truly counts.

It's a good time to be in the content business though, the branded content business.

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.

Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

Social media is key to promoting the editorial posts on my website.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the title of your book constantly,' and I just want to say, 'Shut up. Everything you're saying is wrong.' People will know instantly if your only motivation for tweeting is to sell books.

I started tweeting with the first film I directed. I found it the best way to promote it and to connect to the audience, and since then, it's been very helpful.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Finding your way doesn't mean surviving, just as pleasing an audience doesn't mean twisting your editorial around search engine optimization and Facebook algorithms.