We're a content company. And if we create the best content, every distributor will want what we have.
There was a time and a place when a pure content start-up had a chance, and that time has passed.
As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.
I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.
The digital team who were running Twitter, they weren't just going to put out a tweet for fun. They're going to try and figure out how do we measure the impact. Then they'd tweet it, and if it worked, great.
It's a good time to be in the content business though, the branded content business.
What you do after you create your content is what truly counts.
For SpringHill, it's always important that the content find the right platform, not the other way around.
I always believed in curating content, and the only way to do in our country is by turning producer. So then, I thought, lets turn producer and see how it goes.
Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do.
YouTube keeps changing, and you have to change with it.
The power lies with content creators now, but if you can't reach people, there's no point.
It's like, 'How can I reverse engineer what it takes to gain followers on a platform?' And I'm curious about how it works. And I'm the same way with people. I'm curious about what makes them tick.
It's a natural thing for us to be working on content and finding ways to implement, whether it's visuals or the partnerships to go along with the audio.
Because the competitive landscape of the web is such that the site which looks and works best gets the most traffic, developers and designers put a premium on the presentation of that content and let structural markup take a back seat.
The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.
I believe in content, and I go accordingly.
Despite our hard work and the number of hours we put in, content is the hero of every show.
If you game Facebook and Google in the right way, then you can achieve a mass audience.
We have to understand that content is king now. And it doesn't matter what the source of the content and where it's coming from, as long as it is workable.
When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.
The question now is can better content be driven solely by more money. I have learned in 26 years that only money cannot give you best content.
Content is often the reason users come to your site.
You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.
I like editing. Generally, you work under the assumption that everything can be shorter. I like to see if I can reconstruct a sentence. I find that enjoyable work.
