MAVERICK CARTER

What always appeals to us are real stories that are authentic and inspire people.

LeBron is always interested in giving fans a very close and detailed look at his life.

You can put my dad in any situation and he's going to figure it out. He's going to figure the people out and how to get along, how to make everyone comfortable.

Whether it's a film, a television show, an event or a pair of shoes, everything Uninterrupted does comes back to the fundamental belief that every human is multidimensional and should be empowered to share their own story.

We want our content to be insightful in every way.

People want to see something they're not sure they should be seeing.

I come from a big family where we tell big stories. All we had was the storytelling.

We want to get people of color out to vote, because their vote matters. Every politician tries to capture it. But it's More Than a Vote because we want to come up with what's our ask, and hold these politicians' feet to the fire to make real change.

I have survivor's remorse.

I will never forget being in Akron the day the I Promise School opened its doors for the very first time. You could just feel the magnitude of that moment.

I never dreamed of being in Hollywood.

Kids naturally tend to be a bit camera shy, especially in front of strangers.

I love football. I mean, I've gotten a chance to spend a couple of moments with Peyton Manning and have just deeply intense great football nuance conversation with him.

Since the LeBron James Family Foundation shifted its focus on education, it's been important to us to document the innovative work we're doing.

Once the world sees you as that one thing, and the better you are at that thing, the more you can only be that thing.

We look at 'Kneading Dough' as a brand that stands for athletes being empowered to have a conversation about finances, about what they're going to do post-career, what they think about when they're not competing in their sport, what they're investing in.

People love winners.

We look at every project as a way to connect with our community and ask ourselves if it will entertain and empower them.

LeBron just wants to win.

The best, most creative, most authentic content and stories will win, will rise to the top.

When I first left Nike to go work with LeBron and manage him, I was really bullish about managing other athletes. I really wanted to get more athletes besides LeBron and build this big management practice. And in hindsight that was a mistake.

You have to understand that every negotiation isn't about taking everything off the table. It's cliche, but you have to try and make sure the other side feels good and you feel good. Because in my business, when I make a deal, it just means once we're done negotiating, we have to go off and work together.

SpringHill Entertainment makes the shows LeBron and I want to watch.

When you win as an athlete that matters the most.

We've always been about empowering people who feel like us and come from the communities that we come from and want to believe in our mission.