Maverick Carter Quotes

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

It's not enough just to put great television shows out anymore.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

I believe that in today's media landscape, we can create and distribute content on multiple platforms while remaining fresh and relevant.

I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.

It's a good time to be in the content business though, the branded content business.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

One of the hardest things to do when you launch a channel is find a voice.

Believe it or not, I want to keep growing my audience.

Digital platforms are worthless without content. They're shiny sacks with bells and whistles, but without content, they're empty sacks. It is not about pixels versus print. It is not about how you're reading. It is about what you're reading.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform.

We didn't join YouTube until late 2008 because when we first looked at it, honestly, I viewed them as a competitor. But then it grew to the point where if you wanted to be part of the conversation, you had to be on YouTube.

As a global media company, A+E Networks continually seeks to create new and exciting content that will attract audiences today, tomorrow, and beyond. By investing in Vice, we are thrilled about our potential to further deliver content that meets the demands of the latest consumption trends.

Owning content and original content has been our lifeblood - we've never been a suite of brands that's been reliant on a movie library or on rented series from other networks.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

My job, originally, was to write blog posts for their 'HubSpot' blog. They have a business model built on content. Then I was writing e-books for them, and after I came back from L.A., they had this new plan to launch a podcast.

Despite our hard work and the number of hours we put in, content is the hero of every show.