Nick Denton Quotes

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

It's a good time to be in the content business though, the branded content business.

On the advertising side, view count is not the most important thing. It's engagement.

I think you tell the story that has to be told. You tell the story that's the truth. You tell the story that readers will be interested in and should know about.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Content is often the reason users come to your site.

The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.

Good social media is authentic. What makes social media work is actually having something to say.

On the Internet, news is consumed a la carte. If someone shows up on the main page of a website and doesn't see anything of interest, they leave. This negatively impacts ad revenues. The solution on the Internet is to pack news websites full of things that will draw people in, regardless of whether they are news or not.

If you could position the best platform media company around the world with the best content, we could get explosive growth.

If you care about the news and write what you want to read - not just what you think Google search wants to read - there are people out there who want to read it.

I believe in content, and I go accordingly.

We have a mantra. 'Facts get shares; opinions get shrugs'.

Most smart companies should make themselves media companies. That means they put out their own information.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

If you don't optimize for the consumer on the Internet, you're dead.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Despite our hard work and the number of hours we put in, content is the hero of every show.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

We have to find ways to create content that folks want to see.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Amassing a user base is a lot harder than one might think.

Instagram is a place for businesses to build their business.