JONAH PERETTI

I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.

I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology.

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.

One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.

People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.

BuzzFeed started as a lab with a small team where we would play with ideas.

People don't do good work when they feel like losers and are second-class citizens within their own company.

It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.

At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news.

It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.

People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content.

A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.

I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.

People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.

Mormons know that it's not enough to practise your religion - you also have to spread your religion.

People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.

Facebook will figure out ways to allow people to have good businesses.

The math helps you have better understanding and helps you have more creative ideas, but you can't replace the creative ideas

The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.

A creative idea plus a fresh network is the best way to go from zero to millions.

You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.

I think people often miss the fact that things often start in a swashbuckling like low cost just get it done kind of way, even when they grow into these iconic brands.

You can drastically increase your chances for success if you try lots of things and bring the best forward.