Jonah Peretti Quotes

I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.

Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Word of mouth now has a unprecedented influence because it spreads so far and so fast.

I need some more followers! I need to get my stats up to a million so I can make any movie with The Rock I want!

Corporate blogging strategy requires some specialist insight in order to understand tone, the definition of micro-niche leaders, and subjects to cover.

The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra 'Try it for free', 'Share it if you like it', 'Buy it if you love it.'

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

Blog culture has a hard time digesting narratives, but it has an easy time digesting 'big ideas' pieces.

One Tweet can be heard 'round the world if the right people retweet it and the right people notice it on their feeds.

Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.

If somebody crafts an interesting tweet that'll lead me to their blog, I'm going to their blog.

Word of mouth travels faster than anything else.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.

Believe it or not, I want to keep growing my audience.

It's amazing what social media has done for entertainment.

At their core, an influencer creates an empowering human connection.

Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.

The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.

Trump has moved campaigns into a post-advertising era with a total reversal of spend from paid to earned media.

Without the nontraditional methods we used to promote 'Jericho'... we wouldn't have been able to get the traction we did.

For blogs today, it's really about content creation and partnering with a brand. You can get the news in so many forms and so many places. A tweet now is enough to tell you about a story. People don't have to click to go to your site.

As an industry, YouTube and digital content have a huge upside to creation and virally reach fans, and there's a multi-billion dollar business of advertising attached to that.

It doesn't matter what we post about ourselves on social networks or how many times we play live TV, even. It's all about those people, those fans who are telling other people about us.

I've just always been making videos. And then I just put them online and, luckily, they all took off.