Jonah Peretti Quotes

Think of all the really successful men and women you know. Do you know a single one who didn't learn very young the trick of calling attention to himself in the right quarters?

The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.

Friends and acquaintances are the surest passport to fortune.

Marketing is a core part of anything you do.

It means nothing if the movie doesn't get out there.

Approaching people for work has not worked for me. People who came to me with work has worked.

I have met almost everyone I've wanted to meet.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Without promotion, something terrible happens... nothing!

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

You can't expect the entire world to come to New York to see you. You have to travel to them.

I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.

I don't have many Hollywood friends anyway; I thought with my ability I didn't need to make those kind of relationships, but maybe I should have done. Might have made my life easier!

I've been surprised at how much an unknown like myself can accomplish just by reaching out to people and pleading my case. Quotes for the book cover, reviews and interviews, readings and radio appearances - all this by simply moving ahead and making contact with folks I thought might enjoy the writing.

No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

The name of the game is to talk to people. If you don't talk to people, you can't get started...You knock on twenty doors or so, and twenty guys tell you to go to hell, or that they haven't got time. But maybe at the fortieth or sixtieth house you find the one guy who is all you need. You're not going to organize everything; you're just going to get it started.

For years people have approached me with great products but have had no way of marketing them.

Figure out your niche and maximize it.

I'd be at these different clubs passing out my business cards and fliers. Then the club would end, the light would come on and all my business cards would be on the floor.

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.

Big names and banners bring a lot of visibility to your work and it creates more opportunities for you.

The biggest part of why I am where I am today is not only because people can relate to me and my story but because I hit the road and actually saw them face to face and shook their hands.

Saying hello doesn't have an ROI. It's about building relationships.

Some people are the best lyricists, got the most gas, but they don't know have the personality or the people skills to go out there and network and get they recognition and they name out there. Sometimes people can get in the way of they own selves man, real talk.

I really love connecting people, creating communities. As a kid, creation was something that I always loved.