Morris Hite Quotes

Advertising in the past has been predicated on a mass market and a captive audience.

If your advertising goes unnoticed, everything else is academic.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

People don't understand the logistics of advertising.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

Evolve is an amazing promotion.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

The public don't know what they want; it's my job to tell them.

A good ad which is not run never produces sales.

Advertising is a wonderful lubricant for business, if it's used properly.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

I'm very much a creative person, but you've got to do the follow-through. A lot of people start out with an exciting thing and they want to take over the world, but really the people who do take over the world have a good plan of how to get there and the steps along the way.

Promise, large promise, is the soul of an advertisement.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

We are pushing hard to find quality advertising clients.

A good advertisement is one which sells the product without drawing attention to itself.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Driving up the value of the advertising is a big commitment for Microsoft.

I try to figure out the marketing puzzle.

The more informative your advertising, the more persuasive it will be.