Mike Murphy Quotes

If your advertising goes unnoticed, everything else is academic.

Evolve is an amazing promotion.

Nothing except the mint can make money without advertising.

I know half the money I spend on advertising is wasted, but I can never find out which half.

If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

Many a small thing has been made large by the right kind of advertising.

I've never spent any money on advertising.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

A good ad which is not run never produces sales.

Sales may lead to advertising as much as advertising leads to sales.

Advertising is a wonderful lubricant for business, if it's used properly.

Advertising is totally unnecessary. Unless you hope to make money.

Promise, large promise, is the soul of an advertisement.

A good advertisement is one which sells the product without drawing attention to itself.

Advertising in the past has been predicated on a mass market and a captive audience.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The more informative your advertising, the more persuasive it will be.

Nobody counts the number of ads you run; they just remember the impression you make.

Ninety-nine percent of advertising doesn't sell much of anything.

Advertising - a judicious mixture of flattery and threats.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Advertising is the life of trade.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.