Media Mix Quotes

The planned use of information targeted at specific audiences using any media available to achieve desired outcomes that primarily benefit the source

Plan the sale when you plan the ad.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

I knew I always wanted to be 50 percent social media and 50 percent traditional media. Because I believe the stars of the future will need both.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

I don't have a favorite medium; I was brought up on TV. so I am clearly of the TV generation, but it depends on what you are trying to sell; sometimes a fully integrated solution, sometimes a pure Internet solution, sometimes a pure billboard solution.

I know half the money I spend on advertising is wasted, but I can never find out which half.

Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.

Advertising in the past has been predicated on a mass market and a captive audience.

There is no such thing as a permanent advertising success.

Major markets are a key factor in advertise and budgeting decisions.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

All the spending is an amplifier. If your message dos not resonate with enough people, spending on its own doesn’t maker s difference.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

I want to balance my projects. Ideally, I'd like to do at least one indie film, a mainstream movie, and a TV series in a year - the best of both worlds.

What matters in any campaign is that you have a strategic core that makes the judgements, decides the strategy, and can deliver.

Evolve is an amazing promotion.